January 2007
LifeLine Rugby TV Commercial
Established in 1965, LifeLine has been providing vital services to thousands of New Zealanders for the past 42 years. LifeLine aims to reduce personal stress through readily available counselling and provides 24 hour, 7 day a week free counselling and phone help lines.
Lifeline prides itself in the quality and range of community services it provides to the wide spectrum of our society’s needs by providing professional and confidential counselling services. LifeLine normally receives approximately 30,000 incoming calls every month but the incoming calls peaked at 59,994 in the month of October 2006 alone. This sudden surge of calls can be attributed to various reasons ranging from successful TV campaign of John Kirwan talking about his depression to the ever increasing complexity of modern day life stressors and build up towards Christmas season. People call LifeLine for variety of reasons such as - psychological, emotional, marriage, family, loneliness, illness, depression and domestic violence. Last year LifeLine received 6,437 calls related to various forms of violence. Referrals are made to the appropriate agencies such as Women’s refuge or other kinds of specialist services for which the assistance is being sought.
LifeLine CEO, Bryan Wilshire, says “valuable information we capture provides us with an accurate state of the nation assessment on a real time basis on critical issues impacting New Zealand. From the information available to us there is a correlation between a spike in incoming calls and major national events, sporting events, TV campaigns, extreme climate conditions such as extended rain, extreme cold and earthquake etc
Bryan Wilshire also said that “LifeLine will be rolling out a series of TV commercials this year in collaboration with our media partners Colenso BBDO which will challenge viewers on the main issues adversely impacting our society today. The purpose of these TV Commercials will be to inform, educate and hopefully enable positive change in people’s lives.”
Ends